The Ghana Tourism Development Company (GTDC) partnered with Porials Pitch, an annual exhibition initiative led by its CEO, Dulcimer Boateng, designed to bring together vendors and entrepreneurs to showcase and sell their products to a wider audience.
This year’s edition took a new and exciting turn with GTDC’s involvement, as the partnership sought to reposition the exhibition beyond a sales platform into a more vibrant tourism-driven experience. The objective was to connect commerce, culture, lifestyle, and destination promotion, while creating visibility for both vendors and GTDC’s tourism products.
In support of this partnership, several sponsors came on board, including GCB Bank, Nana Shito, Best Assurance, GIHOC Distilleries, Menscook, among others. Their contribution helped strengthen the overall campaign and added value to the event experience.As part of the pre-event campaign, selected social media influencers were engaged and gifted products from participating brands. This activity generated significant online attention, as the influencers shared posts across their platforms, drawing public interest to the exhibition while also placing GTDC in the spotlight.
Beyond the product gifting and social media buzz, the influencers were introduced to one of GTDC’s flagship tourism experiences, AccraByNight. On the eve of the Porials Pitch exhibition, the influencers joined the night tour, experiencing Accra’s nightlife, culture, food, music, and city attractions in a unique way.
The AccraByNight experience became one of the major highlights of the partnership. The influencers expressed excitement and appreciation after the tour, tagging GTDC and AccraByNight across their social media handles. This created a strong wave of organic visibility, driving traffic to GTDC’s platforms and drawing fresh attention to the AccraByNight brand.The impact of the activity was evident. The social media engagement, influencer appreciation, and increased online conversations helped boost public interest in AccraByNight, leading to improved visibility and increased sales for the subsequent edition of the tour.
Overall, the GTDC–Porials Pitch partnership successfully demonstrated how tourism can be fused with events, entrepreneurship, and influencer marketing to create value. It positioned GTDC not only as a tourism development agency, but also as a strategic partner capable of transforming events into memorable tourism experiences.
Story By: Lein Tetteh
The Ghana Tourism Development Company (GTDC) partnered with Porials Pitch, an annual exhibition initiative led by its CEO, Dulcimer Boateng, designed to bring together vendors and entrepreneurs to showcase and sell their products to a wider audience.
This year’s edition took a new and exciting turn with GTDC’s involvement, as the partnership sought to reposition the exhibition beyond a sales platform into a more vibrant tourism-driven experience. The objective was to connect commerce, culture, lifestyle, and destination promotion, while creating visibility for both vendors and GTDC’s tourism products.
In support of this partnership, several sponsors came on board, including GCB Bank, Nana Shito, Best Assurance, GIHOC Distilleries, Menscook, among others. Their contribution helped strengthen the overall campaign and added value to the event experience.As part of the pre-event campaign, selected social media influencers were engaged and gifted products from participating brands. This activity generated significant online attention, as the influencers shared posts across their platforms, drawing public interest to the exhibition while also placing GTDC in the spotlight.
Beyond the product gifting and social media buzz, the influencers were introduced to one of GTDC’s flagship tourism experiences, AccraByNight. On the eve of the Porials Pitch exhibition, the influencers joined the night tour, experiencing Accra’s nightlife, culture, food, music, and city attractions in a unique way.
The AccraByNight experience became one of the major highlights of the partnership. The influencers expressed excitement and appreciation after the tour, tagging GTDC and AccraByNight across their social media handles. This created a strong wave of organic visibility, driving traffic to GTDC’s platforms and drawing fresh attention to the AccraByNight brand.The impact of the activity was evident. The social media engagement, influencer appreciation, and increased online conversations helped boost public interest in AccraByNight, leading to improved visibility and increased sales for the subsequent edition of the tour.
Overall, the GTDC–Porials Pitch partnership successfully demonstrated how tourism can be fused with events, entrepreneurship, and influencer marketing to create value. It positioned GTDC not only as a tourism development agency, but also as a strategic partner capable of transforming events into memorable tourism experiences.
Story By: Lein Tetteh