Ms. Amira Abubakr, a tourism and travel content creator, recently partnered with the Ghana Tourism Development Company (GTDC) to promote the AccraByNight initiative. The collaboration aimed to encourage domestic tourism by showcasing Accra’s vibrant night-time culture and experiences.
GTDC identified that conventional marketing methods such as posters and standard digital advertising were insufficient to generate engagement and participation. In response, the Company opted for influencer-led promotion, leveraging Amira’s trusted voice and wide-reaching audience to drive awareness and interest.
During the campaign, Amira experienced AccraByNight first-hand, capturing illuminated streets, local vendors, and the dynamic social atmosphere. Her content, shared across Instagram, TikTok, Facebook, provided authentic insights into the city’s nocturnal offerings, allowing followers to connect with the experience virtually.
GTDC commended Amira for her professionalism and creative approach, noting that her storytelling effectively communicated the appeal of AccraByNight to domestic audiences. The Company provided strategic support and visibility for the initiative, ensuring alignment with broader domestic tourism objectives.
Within days of the content release, AccraByNight ticket sales increased by 50% confirming the effectiveness of influencer-led marketing in engaging local audiences. GTDC emphasized that such collaborations are critical in promoting domestic tourism and enhancing Ghana’s cultural and urban tourism offerings.
The success of this initiative highlights the value of combining institutional strategy with trusted influencer voices. By partnering with Amira, GTDC was able to transform AccraByNight from a marketed experience into a socially endorsed and widely accessible attraction for Ghanaians.
Ms. Amira Abubakr, a tourism and travel content creator, recently partnered with the Ghana Tourism Development Company (GTDC) to promote the AccraByNight initiative. The collaboration aimed to encourage domestic tourism by showcasing Accra’s vibrant night-time culture and experiences.
GTDC identified that conventional marketing methods such as posters and standard digital advertising were insufficient to generate engagement and participation. In response, the Company opted for influencer-led promotion, leveraging Amira’s trusted voice and wide-reaching audience to drive awareness and interest.
During the campaign, Amira experienced AccraByNight first-hand, capturing illuminated streets, local vendors, and the dynamic social atmosphere. Her content, shared across Instagram, TikTok, Facebook, provided authentic insights into the city’s nocturnal offerings, allowing followers to connect with the experience virtually.
GTDC commended Amira for her professionalism and creative approach, noting that her storytelling effectively communicated the appeal of AccraByNight to domestic audiences. The Company provided strategic support and visibility for the initiative, ensuring alignment with broader domestic tourism objectives.
Within days of the content release, AccraByNight ticket sales increased by 50% confirming the effectiveness of influencer-led marketing in engaging local audiences. GTDC emphasized that such collaborations are critical in promoting domestic tourism and enhancing Ghana’s cultural and urban tourism offerings.
The success of this initiative highlights the value of combining institutional strategy with trusted influencer voices. By partnering with Amira, GTDC was able to transform AccraByNight from a marketed experience into a socially endorsed and widely accessible attraction for Ghanaians.